“Eye me” poster & ticket
Typography and Layout Project
“Eye Me” Exhibition Poster, 2024, Adobe Photoshop and InDesign, 10.5x16.5"
SF MOMA Admission Ticket, 2024, Adobe Photoshop and InDesign, 7x2.25"
Introduction
Software
Adobe Photoshop, InDesign
Goals and Requirements
Design a promotional poster for an exhibition, “Eye Me” showing at the SFMOMA
Create general admission ticket that matches visual quality of poster
Explore how type and image can interact in the same plane
Background
Titled “Eye Me,” the exhibition contained the work of artist Zanele Muholi, who aims to use her platform to increase the visibility of queer people in South Africa. Sheh works in a variety of mediums including photography, sculpture, and painting. You can view more information about the exhibit and Muholi’s other work at these links:
Zanele Muholi Eye Me - SFMOMA
Zanele Muholi Instagram
Ideation
Focusing on local residence as my target audience, I wanted to pull inspiration from San Francisco street art, using bright, high-contrast colors so my poster would have a fighting chance at standing out in an already colorful environment.
Target Audience
Museum-goers who are interested in seeing new exhibits, residents of the San Francisco area who would have access to the museum
Process
Color and Text Studies
Focuses
Variety in image options
Narrowing down color palette
Checking text readability with different colors
Layout Sketches
Focuses
Image and text placement
Engaging negative space
Playing off exhibition title by using eyes and line of sight
Final Designs
Painting Credit: Zibuyile, Zanele Muholi, Acrylic on Canvas, 2021, 71x71"
Reflection
Challenges
Because the painting I chose to use was a square, I struggled with how to fill the background of both the poster and the ticket. When solid colors weren’t achieving the look I wanted, I pulled the image into Photoshop to expand the background with the generative fill tool.
Design Choices
For the poster, I chose to have text reading both horizontal and vertical, to create visual interest and compliment the vertical orientation of the image.
Not long after the submission for this assignment, my poster was selected for a juried student exhibition in my university’s art gallery.